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157% increase in organic traffic from search-engine results pages
74% of all Internet traffic is from video content
64% of users are more likely to buy after watching a video
Google values two things above all else: the quality of your content & its relevance to someone’s original search terms.
Video increases organic search traffic on a website by 157%.
A website is 53 times more likely to reach #1 page on Google if it includes video
People spend 2.6x more time on pages with video than without
4x as many customers would rather watch a video about a product than read about it
Online shoppers who view demo videos are 1.8x more likely to purchase than non-viewers
50% of internet users look for videos related to a product or service before visiting a store
85% of consumers want to see more video content from brands
77% of consumers say that video has convinced them to buy a product or service
A video on your landing page can boost your conversion rate by up to 80%
So as you can see, including video into your website & marketing efforts go a long way to helping you get found online faster.
And will have a direct impact on your business by increasing engagement, conversions and (ultimately) revenue!
In fact, there are five key ways that video content can improve your ability to get found online that are definately worth looking at.
5 Ways Videos Can Immediately Increase Your Website’s Rankings
1. Google Cares About Video, Which Means You Need to Care About It, Too
One of the biggest ways that video content can improve your search engine optimization (SEO) has to do with Google’s internal algorithm for generating search engine results pages. Keep in mind that Google values two things above all others: the quality of your content, and its relevance to someone’s original search terms.
To determine both of these things, Google doesn’t just look at the text on a particular page. It also scans for other types of media to see precisely what you have to offer. If your sites have a mixture of not only text but also quality visuals like videos, that means your pages are as varied as they are informative—thus giving a boost to your search engine optimization (SEO) efforts.
2. Video Is a Traffic-Generating Machine
One of the qualities that Google looks at when determining search rankings is the amount of incoming traffic you have & how long they stay on your site!
The more video content you create, the more quality traffic you can draw to your pages, which will, in turn, boost your overall SEO in the long run.
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3. Video Keeps People on Your Site Longer
Google also pays close attention to how long people are staying on your site once they finally arrive. If you have a large amount of incoming traffic, but those people all leave after just a few seconds, it stands to reason that your content isn’t very good and they’re going elsewhere for the answers they seek.
Video, on the other hand, will more consistently keep people on your page for longer periods of time.
People are more likely to watch a video than they are to read something like a blog post, even if those two things are trying to get across the same core pieces of information. By relying heavily on video to increase the amount of time someone spends on your page, you significantly improve your
bounce rate, which, in turn, helps search engines like Google and Bing boost your article to the top of their rankings!
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4. Video Helps Improve the Value of Your SEO
Up until now, all of these tips have been focused on the ways in which video gets your site to rank as highly as possible in engines like Google. Those positive SEO gains ultimately mean nothing if you can’t take that relationship one step further toward conversion—which is another area that video has a terrific impact on.
Shoppers are twice as likely to make a purchase after viewing something like a product video than they are without engaging that content, so not only will video help increase your search engine optimization (SEO) by getting more eyes on your site, but it will also carry the ball farther down the field and help convince those people to actually convert. This means that at nearly all stages of the process, video provides meaningful gains to your SEO’s ultimate return on investment that you absolutely want to take advantage of.
5. Use Video On Your E-commerce Product Pages To Improve Their Quality
If you run an e-commerce website, then your product pages are going to be an integral part of your search engine optimization (SEO)
You need a way to help your pages stand out. After you have written unique descriptions for your products, the next step is adding video.
Video can help your page rank better than your competitors.
What kind of videos can you add to your product pages?
Add product “tour” videos to help show off the products and give users a better idea of what the product is and how it works.
This helps keep users on the product page and lets Google know that you are prepared to add more value than your competitors. Adding value, in turn, helps your product pages rank higher on Google.
Start with the high ticket, high-profit items first. When you see what difference this makes, you can use the data to help get buy-in for creating more videos.
In addition to product “tour” videos, you may want to look at creating unboxing videos, product demonstrations and “how to” videos – anything that will give you an edge over your competitors’ pages.
Video marketing is a great way to help your business to grow online and to get the word out about your products. One happy by-product of investing in video marketing is that with very little extra effort it helps both your search engine optimization (SEO) and ‘Conversion Rate Optimization’ (CRO).
Below are just a few videos we’ve done that should give you some inspiration for yourself.
Of course, not everyone has the time or the ability to churn out SEO-optimized videos week after week. If you fall into this category, but would still like to enjoy all the benefits of video content, then you are the perfect candidate for SuccessOnTheFly Marketing video services.
With SuccessOnTheFly Marketing video services, we take your existing web content and turn it into a high-quality video that is optimized for SEO. You don’t have to write, shoot or edit a thing. All you have to do is provide us with a link to your content, and we take care of the rest!
We’re highly approachable & always up for a chat (pitch free)!
Use our calendar and grab a time slot that’s best for you!
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