The internet was supposed to make things easier or businesses to sell products and services and for media companies to monetize attention…
Today, media brands are finding it harder than ever to monetize through advertising alone, and at the same time commerce brands are watching their margins shrink and their acquisition costs skyrocket.
The problem is massive, and both new and established brands are understandably concerned.
But is there a solution?
There is, and we believe we’ve found it.
To win in 2017, your brand must strike a balance between “content” and “commerce.”
Because content needs commerce… and commerce needs content.
To put it another way, media companies (think bloggers, podcasters, news sites, content marketers, etc.) are great at aggregating attention, but they often fall short in MONETIZING that attention.
Commerce companies (i.e. ecommerce stores, Amazon sellers, and even traditional brick and mortar retailers), on the other hand, are usually great at monetization…they just lack the systems and know-how to attract attention and build communities around their brands.
1. You’re a Blogger/Content Marketer looking for ways to monetize your efforts (beyond traditional advertising)…
2. You’re an ecommerce store owner looking for new traffic sources and channels to sell your products…
3. You’re a Brick and Mortar Retailer looking for a way to “take your business online”…
4. You’re an Amazon seller, and you know you need to build your own brands and sales channels!
If any of these describes you… then you need to see this
If you’re serious about stepping up your game and if you want to increase your share of the pie…
The future of lead generation is here and it’s waiting for you.
Concerned? Interested? Curious? Just Click Here To Learn More
Also published on Medium.