Messenger marketing: What it is and what it means for you and your business

 

So what is messenger marketing? Why is this term trending? What does it mean? Why should you care and why is it suddenly gaining so much popularity when it was never even mentioned before?

Glad you asked and here are some answers…

In the summer of 2016, Facebook opened up it’s messaging platform to developers. And proverbial ‘Pandora’s box’ was opened to anyone who wanted to develop programs based on Facebook’s messaging platform. This was huge and has since spawned a large and robust industry filled with products and services compatible with Facebook.

So, now to be clear. A messaging service is just a piece of software that facilitates texting within an application.

Simply put, a chat bot is a text messaging program that is automated (initiated by the user) that is delivered by an application. That’s it!

The benefits of chat bots are that they are a wonderful tool for engagement that provide a new, personalized and immersive experience for users to interact with you – automatically!

Here’s a quick peek of one of mine at work (click image to play)… on Twitter!

Chat bots can help you bridge the gap between marketing and sales for growth.

The big news here is that by placing a chat bot on a Facebook business page you own or on your website/blog or on a ‘landing page’ or webinar ‘thank you’ page will allow your (potential) followers to start an automated ‘chat with you’ to find out more about what you can offer, rather than having to read some long, lengthy, and likely boring, write ups.

A well designed chat bot will delight and engage your user and make a ‘one to many’ broadcast feel like a relevant, rich and intimate ‘ one to one’ experience.

That is where the true value of chat bots and messenger marketing lies.

Did you know that you can even set up your chat bot to automatically send a relevant message sequence to users when they comment on one of your FB posts? Think of the possibilities here of turning mere visitors into long-lasting followers and customers.

By engaging a chat bot into your business you are well on your way to generate leads and make sales – even while you sleep!

Once it’s set up, your chat bot messenger messaging works on autopilot. It’s the ultimate leverage of your time by delivering your message to many 24/7!

This has to be one of the best passive lead generation and income methods on the market today and this is why there’s so much talk about it.

Compared to email, Messenger delivers 100 percent of the time and today we’re seeing 80%+ open rates and 50%+ click thru rates. (When was the last time you ran an email campaign that could boast anything close to those numbers?)

Interested in starting to use Messenger marketing (including chat bots) in your business?

Best case scenario: you get a great new way to reach your audience which will help you cut through the noise of email

Worst case scenario: you’re no worse off than you are now.

Want to know how you might use it for your audience?

Here are a few examples:

1.    Put a “get another cool freebie when you sign up via messenger” on your Thank You pages. Meaning – when someone has already signed up via email, put a Messenger link on the page you send them to afterwards. (Now, you have another marketing platform to communicate with them with. Just think email but on steroids!)

2.    Add a Messenger link to the first email you send to someone when they subscribe to your email list

3.    Put a widget or button on your blog or website in addition to your email subscription button / widget Like I’ve done here!

4.    Use paid FB ads to drive people straight into Messenger

With a few hours I could blow your mind with what’s possible…

To see what all of this looks like just click here to see a little sequence I put together and get a free report I authored delivered to you via Messenger

Interested in finding out more? If you enjoyed this short introduction check out another of my articles ‘Messenger Marketing: Are You An Early Adopter Or Late Bloomer’ that also includes my ‘walk thru’ video demonstrating a messenger marketing sequence.

Is your business ready for a Messenger sales funnel? Click Here to take the quiz to find out!  See if Messenger marketing is right for you and your business and find out how to launch your own Messenger marketing lead generation funnel in 7 days (or less).