Everyone asks us this question. It’s a good one and the answer is: there is no secret, there are only good practices. Here are the best practices for improving your site’s appearance in Google search results:
Provide high quality content on your site. Google tries to find the best answer for your users’ requests; if you provide the best material, you’re in the game!
Make sure that you follow Google’s (everchanging) guidelines for good website design that must include search engine optimization (SEO) architecture to avoid pitfalls that could affect your search rankings.
Make your site mobile friendly. Many users search on mobile devices; Googles search results favor fast loading pages built with responsive design to look good on all viewing devices. Take Google’s ‘mobile test’ for yourself here ( https://search.google.com/test/mobile-friendly )
‘Help Google – help you’ to answer the user’s request best with the best possible user experience on all viewing devices.
Use informative titles and snippets. Good, clear titles and accurate ‘meta tag’ descriptions help Google understand the purpose of a page and generate useful snippets in search results.
Add search features such as stars, event information, or onsite search boxes, which add to your users experience, making your site more valuable to readers.
Optimize your sites images for search engines ( https://yoast.com/image-seo/amp/ )
The longer searchers stay on your website the more relevant it’s seen in Google’s eyes – driving up your rankings!
Create attention grabbing headlines for your site with a ‘Headline Analyzer’ ( https://www.aminstitute.com/headline/ )
The added bonus of having searchers stay longer on your website is that there’s a greater likelihood of them becoming a customer of yours!
And that’s really what it’s all about! Right?!
Yes, there are allot of moving parts to get right if you want to appear on the 1st page of a Google search for your business, products & services. But just think of the additional revenue it would add to your bottom line! Up for the challenge? Ask us how!