Why Businesses Owners Need To Focus On Their Business Listing On Google (GMB) For Their New ‘Unfair Advantage’ Over The Competion
Having a fully optimized business listing on Google is actually a huge deciding factor in ranking over your competitors.
What would 50 more phone calls, or 40 more walk-ins or 1000 more website visitors a week mean to your business & to your bottom line!?
Want to increase your reach & your revenue fast?
Begin by optimizing your business listing on Google for local search!
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“How To Immediately Leverage Your Business Listing On Google To Drive More Traffic & Increase Your Leads & Sales Fast!”
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Our 9 Top Benefits Of GMB Listing Optimization & Local SEO Services
According to Google, more than 46 % of the all searches have local intent. Yet, businesses regularly fail to take advantage of this fact by not owning their business listing on the Google platform. Here are our 9 top benefits that your business is missing out on. Claim these benefits today!
Show up in Google Maps Searches
Consumers always look at the proximity of a business to their location when searching for a local business. While a Google search is helpful, most consumers use Google Maps to locate nearby businesses. When your business has its own Google My Business Listing, your store location will also
start showing up for people who are searching nearby for your product or service. This increases the likelihood of some of those people coming to your store to make a purchase.
Show up in Google’s Local 3-pack
Local search results for businesses are shown in a pack of 3 where three local businesses are listed at the top for a given product or service. With Google My Business listing, you can greatly increase your chances of becoming visible in the top three. The best part of these listings is that not only do they show where your business is located but they show up before organic results thus making you instantly visible. In terms of numbers, brands that show up on Google’s local 3-pack get 700% boost in clicks compared to brands that don’t.
Earn trust from customers
The modern customer faces a big problem when it comes to developing trust for them to make a purchase with complete peace of mind. As a business, your job is to make this task easier for the customer and help them to buy the product. One of the big things you can do to accomplish this is to
show customers that you have an actual physical location. People already trust Google and our Google map optimization ensures your business shows up in the local listings, which makes your business more trustworthy.
Star ratings boost your appeal
Reviews and ratings are a crucial element in increasing a customer’s confidence. When was the last time you brought something online without looking at the ratings? When you have a Google My Business listing, customers will be able to review your business and leave feedback that others can see.
You will get an unbiased opinion about what you’re doing right and what you’re doing wrong. The more you deliver quality products and a quality experience to people and the more you respond to people’s reviews, your reputation will be enhanced. You will gain an edge over competing businesses.
Increase Traffic and Sales
Local businesses often face the challenge of getting a consistent number of footfalls coming in through the year This problem can be solved by having a GMB Listing. Businesses are as much as 70% more likely to attract local visits to their store when they show up on local searches. Another
interesting figure is that customers who visit a business after finding their listing on Google re more than 50 % likely to make a purchase.
Rank higher in results
When you provide quality, have consistent and accurate information on your Google My Business listing Optimization , you will be loved by Google and it will rank you higher in its Search and Maps results. This means Google will tell your consumers more about you. More potential customers coming to know about you is good news as it increases the likelihood of footfalls to your store or business. Higher visibility also results in more confidence building for your customers who will now correlate your business with trustworthiness.
Google My Business Listing help ease accessibility and increase engagement. Potential customers can easily access your website or call you with just one click of a button. In case you have a business, such as a restaurant, people can easily make a booking. When you’re easily reachable and have a
prompt service responding to potential customers, this increases the good vibes towards your business as you come across professional and helpful. Even if you don’t get a sale immediately, people will remember your business the next time they need a product or service that you provide.
Free Google Advertising
A Google My Business Listing offers a form of free and fast visibility on google compared to other methods such as SEO. You, of course, have the option of running ads but then you also need to have certain budget in place depending on your requirements. Creating, claiming and verifying your GMB listing doesn’t take much time. It also takes minimal amount of time to optimize your profile compared to building your website authority through organic results that will take months. This is a fast and inexpensive strategy that you shouldn’t miss out on.
Stand out from competitors
An effective Google My Business Listing offers a succinct profile of your business while depicting your value at the same time. All the essential information is given to your prospective customers and this enables you to stand out from competitors. Google is adding new things to its search
results regularly such as answer boxes and related questions. These results will only increase in the times to come. Get your profile set up today with our google local business listing optimization (Google local listing Optimization) and start reaping the benefits.
Your listing on Google can be the start of your new ‘unfair advantage’ over the competition!
Are You Showing Up On The 1st Page Of Google? Here’s What You Need To Know!
Our GMB Optimization and SEO Approach
Our GMB Optimization Services and SEO approach is simple but not simplistic. We consider all aspects of a customer’s journey and adopt a 360-degree approach. Our SEO process embraces a judicious mix of audience research, technical SEO Optimization, optimization, promotion and measurement. All these aspects have one target – to increase your search ranking with the goal of getting your business on Page 1 of search engines. To achieve this, we ensure that you can spend your precious time growing your business while we take care of on-page optimization, off-page optimization, technical SEO, SEO auditing and competitor analysis. The best part is that we do all of this within the strict guidelines of Google.
Our GMB Optimization Process
Make your business the darling of the masses and the talk of the town!
1. Fill Descriptions
We visit your GMB to fill in your basic business information. As a provider of GMB Optimization (Google my Business listing Optimization Services), we work through options such as business category, contact information and opening hours. We upload high-resolution photos to give customers a visual idea of your business. We make sure that we get the name, address and phone number (NAP) of the business correct and it matches the information on the website and across any other directory listings. While it may seem very basic, most people make the mistake of choosing the wrong category or have different contact information from their website.
2. Verify Google My Business Page
Once your GMB (Google My Business) Listing is ‘claimed & verified’, you can relax because doing this prevents any fraudsters from claiming YOUR business as theirs.
Services allows you to add products and services to your listing. Some businesses don’t fit into any one particular ‘category listed on GMB (Google My Business). This problem can be overcome by adding keywords relevant to the business within the business name field. This is a good way to highlight the products or services that are the signature of your business. Consumers who are searching for these products or services will be quickly drawn to such a listing because of the additional features on your well optimized GMB Optimization. The page will communicate trustworthiness to them.
Posts are useful when a business represents a special event, offer or simply wishes to put the spotlight on one particular product or service. We set this up for your business whenever your business needs to promote any special event or special offer. This is a great but as yet, lesser-explored way of standing out on Google search results. Each post can be up to 300 words in length and can include a photo or a clickable call to action button. In case of an event, there is the option to put in a date range too.
Reviews aren’t a new feature but our top-notch (GMB) Google My Business local listing SEO can still help your business stand out in the crowded local SERP space with certain strategies. We actively cultivate reviews and ask customers for feedback. We respond to your reviews as it is a crucial part of online reputation management (ORM). According to studies 30%, people feel that the very act of responding or not responding to online reviews by local businesses was a key factor for them to judge a business.
Videos are one of the best ways to attract the attention of your prospective customers! We definitely focus on this as part of your business profile because this provides an excellent opportunity to showcase your business as well as adds a great personal touch to your listing. Multiple videos are a great way to showcase your business and what you do!
Once your business listing on Google is optimized (and maintained & updated monthly) it’s time to take a hard look at your website!
Our 6 Step Website SEO Process
Analyse Your Website
We analyse your website with an SEO audit that strips away the layers surrounding your website and takes us to its heart. The SEO audit is a must for any business website. This helps to gain insights into the website such as the way your individual pages are working and the traffic that is landing on your site because of the existing elements on the site. A comprehensive analysis of your website will be usually performed at the beginning of a new task or every quarter. The SEO audit will consist of technical analysis, on-page analysis, off page analysis, keyword research, speed optimization and competitive analysis. A thorough analysis of your website is essential to ensure a bug-free and smooth user-experience for your consumers.
We use the most advanced and up-to-date competitor analysis tools to reveal your competitor’s secrets before you. You will be able to understand which SEO tasks to prioritise and which to leave for the time being. Your competitor’s weaknesses will be yours to exploit and their strengths can be replicated by you. We will do fine combing of your website for metrics such as domain rating, estimated keyword rankings, do backlink growth study to understand competitors’ Link Building tactics, study traffic breakdown by country, find broken pages, spy on competitors’ organic keywords, identify content gaps, backlink gap analysis, keyword gap analysis and analyze popular content for which the competition is ranking.
Keyword research helps to find what a particular website’s audience is searching for and having identified those words, what is required to rank those keywords. Our keyword research process is done using our in-house parameters and also sophisticated keyword research tools. We discover both
high and low competition keywords, derive their seed words and further find long-tail keywords from them. We analyze your competitor’s keywords and find out what they are ranking for and what they are missing out on. We even go to the lengths of identifying keywords based on seasons so that we understand which content strategy to adopt. We are in sync with 21st-century advancements and thus AI, augmented reality and voice search optimization are technologies that we will prepare your website for.
As the name suggests, on-page optimization is the search engine optimization that is done on the pages of the website. On-page optimization is done so that the website is optimized for search engines and readers alike. The goal of on-page optimization is two-fold. One aims to understand how to achieve the best possible search engine ranking and the other aim is to see how a particular page of the website is connected to the other pages on the website. Search engines look at various metrics such as keywords on the page, meta tags, HTML tags, content, links, URL and redirects, loading times and website structure. We make sure that these and more elements are present on your site and the website is found by search engines.
Off-page optimization is everything that is related to how your website interacts with the other websites on the internet. Off-page optimization relates to activities such as link building, how the page is doing on social media and overall brand marketing. Social signals such as likes and
retweets, comments, reviews and quality backlinks for websites are just some of the elements of off-page optimization. Off-page optimization is necessary to help a business gain visibility and capture an audience. We will help you to create the quality content, maintain the presence required
on social media platforms to get better social signals and get more links from reputed high domain authority sites to your site.
Technical SEO means the SEO practices that help search engine bots crawl through a website and make sense of the information contained on the site. We ensure that all the SEO on the website is perfectly in place and all the code up-to-date according to Google’s liking. A complete technical
SEO audit is done on your website where elements such as Crawl analysis – to find and fix errors that affect SERP visibility, Indexation – Proper indexing of web pages for organic search and XML sitemaps – to provide context about the site is structured are looked upon to ensure that you remain in the good books of Google. We also ensure that your website is mobile-friendly, there is no keyword cannibalization, duplicate content and broken links.
About SuccessOnTheFly Marketing
Any business that is online has to be seen and found by potential customers. However, simply getting visitors to your website will not be enough to get conversions. Sales will only happen when visitors to the website turn into customers. This is where SuccessOnTheFly Marketing comes in. From analyzing a competitor’s website to conducting a detailed SEO audit of your website with on-page, off-page and technical SEO Optimization, we will do everything that keeps search engines and customers happy. Whenever people want their business to rank higher in search: getting their business listing on Google optimized & maintained; are in need of quality SEO, website optimization, video optimization & interactive media we are here!
We love what we do & so do our clients!
May we share our expertise to help you get higher rankings?
Here at SuccessOnTheFly Marketing as a digital marketing agency in Richmond BC we’d be pleased to share our expertise to help you get higher online search rankings.
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Your Business On Google Optimization
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