How To Create Fun Quizzes To Build Big Lists Of Buyers Fast And Cheap
Today I want to share one of the very best ever techniques to build lists from the ground up quickly and cheaply.
Can you guess what it is?
It is with quizzes.
People love to take quizzes, Right?!
I know that I do. And we love to share them too! Right?!
The New York Times’ most popular story of 2013 was not an article – it was a quiz!
In fact, it was a ‘dialect’ quiz.
In fact, it was a ‘dialect’ quiz called:
‘How Y’all, Youse and You Guys Talk’
Don’t believe me? Just ‘google’ it!
and while we are on the topic I thought that you may enjoy this post:
OK, now back to our regular sponsored programming…
First off, I think that you’ll agree that Facebook is at its heart an entertainment platform and because of this, quizzes: especially fun quizzes work amazingly well to get leads fast and cheap with people who will buy.
And that’s the name of the game here.
Don’t ‘game’ prospective leads.
Give them a fun reason to enter into your world.
And quizzes are the perfect tool for that.
Specifically, I’ll give you the exact steps you need to take and resources you might want to use to get started.
Here we go…
#1 – Determine quiz subject with your offer
The easiest way to figure what kind of quiz people will take is to run a “headline test.”
All this consists of is 3-5 different angles to see what your target market will react to.
For instance, if you were going to run golf ads you’ll test various topics like: want to hit the ball farther, improve your short game, test your knowledge about golf, etc.
What I found is most the time the fun, “how much smarter are you than (blank)?” angles worked but not all the time.
This test shifts the onus on making a decision onto your market which they’re happy to oblige.
Quite honestly, the topic almost doesn’t matter as long as it’s fun.
For example, if you were running one for a personal Disney shopper service, you would do well with a quiz titled, “Are you smarter than the average Disneyland fan?”
Once you have 2 or 3 headlines picked out you want to run this headline test at no more than $10/day for 48 hours.
Pick the winner by either the most clicks or best CTR (‘click through rate’), whatever metric (measurement) you value the most.
Here’s an example for what I am talking about with the Disneyland quiz:
Now, you’ll notice the ‘bribe’ in there. You certainly don’t need to do this bit it does ‘incentivize’ people to take the quiz and it works well.
Also, the copy is a template that has been tested and gets CTR ranging from 7-15% depending on the quiz.
This is something you can test whether it’s a contest, bribe or just selling your own product.
#2 – Create your quiz and questions
Here’s one of mine that I made fast with Typeform
IS MESSENGER MARKETING RIGHT FOR YOUR BUSINESS QUIZ
As you go through the quiz questions you’ll notice they’re pretty fun, but not terribly hard for your target market.
The easier and more fun the better.
Also what can happen is that you can get a bunch of sharing by those folks taking the quiz!
Effectively this will drop your cost per lead (CPL) and of course, your cost per acquisition (CPA).
#3 – Link your offer
Inside your quiz you want to make sure to link to your offer once the quiz is finished.
Your quiz takers will enter in their info (make sure you have them opt-in after taking the quiz to get their results) and then inside of your results you can link to the offer you wish to sell.
So, that could be access to a training video, an evergreen webinar, a pdf download, your Shopify store – whatever!.
What you’ll find is you get both leads and sales which can help subsidize your ad spend costs while building your list – all at the same time!
How cool is that!
Another favorite growth hacking toolkit of mine is VYPER
With VYPER you grow your email list in the same way but instead of quizzes you use viral sweepstakes & giveaways, viral leaderboard constests, content upgrades and interactive pop ups.
Now, understand that not everyone is going to buy your product and/or services immediately after the quiz or contest/giveaway ends.
Now, understand that not everyone is going to buy your product and/or services immediately after the quiz ends. However, with the correct lead and email nurturing your subscriber list should still be responsive and receptive to continuing to hear email messages from you via a ‘drip email marketing campaign’.
Naturally, there’s always a bit of testing and refining you’ll want to do but, if you’re looking to build lists without doing too much in terms of lead bait this has been a highly effective technique.
Well, there you have it!
Now, go get ‘em tiger!