5 Things You’re Losing Right Now By Not Using Messenger Messaging In Your Business
‘How To Use Messenger Messaging To Build Your Email List!’
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Have you heard of ‘Interactive Popups’?
These ‘user intent’ site popups use gamification to offer coupons, discounts and rewards.
And guess what? They work like gangbusters! Why?
Because they incentivize people to engage to earn/win stuff…
How cool is that?
Watch this short video tutorial and see for yourself.
Click Here to learn more
Watch ‘over my shoulder’ as I show you to use Facebook’s Messenger platform as a real time sales tool and how to automate the process of bringing in leads and sales in ‘real time’!
Step 1: Click the video above to begin the training.
Step 2: To personally experience the ‘live’ version of the process illustrated in the video in ‘real time’ Click Here Now!
As every small business owner knows, wearing a lot of hats is how you keep your company in the black.
Having FB Live Chat installed on your website as an engagement tool could forever change your business. (for the good)
Is Facebook Live Chat the right choice for your business?
1) Frictionless (way to start)
2) Powerful Communication Channel
3) Messenger List building
4) Facebook provides data without you asking for it
5) The visited page says a lot about them – ‘browser history’
6) Every action inside of Messenger can be saved
7) Instant Answers – Automate Your Frequently Asked Questions
8) Handover to the most suitable human
9) Time and Device Flexible for the user
Ideal for small businesses
Lead magnet delivery
Easy Satisfaction Surveys
Your business will be on the top of their Messenger Inbox
Did I miss anything?
In a hurry? Wondering if Messenger marketing is right for you & your business? Take our 5 Day Challenge: ‘Build Your First Messenger Chat Bot’ (no coding required) Join here http://bit.ly/5DayMakeABotChallenge
*The future of lead generation is here & it’s waiting for you*
Whether you’re a coach, consultant or expert or even new to online – does your content stink?
I mean take a good, hard look at what you’re putting out there.
And then ask yourself why am I doing it?
Am I happy with it.
Can it be improved?
Let’s start with the ‘why’!
Why are you creating content?
We want reach (more people to see it).
We want consumption (more people to consume it when they see it)
And we want engagement (people to actually do stuff when they’ve consumed it like buying our produscts/services or affiliate recommendations unless you’re running a ‘not for profit type of business’. Which most people are NOT! Right?)
Yet, all I see are individuals concerned about #1 – reach.
Remember your momma telling you that quality is more important than quantity?
Well, she was right (again).
Look, if your content is shabby (meaning nobody consumes it or engages with it), there’s very little point trying to increase your reach.
In fact, if you start the other way around, you’ll see much faster success.
So, lets start with engagement.
How do we make your piece of content more engaging?
Here are some tips:
ASK: Start by asking a question. Questions are naturally more engaging than making statements.
SPECIFICITY: Make your content SPECIFIC to an audience. If I talk about ‘weight loss’ then some men and some women *may* engage. But if I talk about getting “rock-hard abs”, or a “flat, firm tummy” – you already know who I’m talking to, right? More specificity = more engagement.
TIMING: When’s the right time to post content? It’s when YOUR market is online. If you’re targeting busy moms, 8-9am is probably a bad choice (as they’re doing the school run).
Think of your audience and when would they be online….
DEVICE: Remember that most people today will be consuming data on their mobile devices. Is your content optimized for mobile consumption?
You want short, punchy sentences.
Like that one.
And that one.
And try to avoid your paragraphs going longer than a few lines, otherwise people’s eye’s start glazing over. About 3-4 lines per paragraph is about right.
Like that one.
Oh, and if your reader is on mobile (or anywhere really!), then GET TO THE POINT.
There’s way to much rambling in posts and articles, videos & webinars before anyone gets to the point of the content…… Right? With me on this?
People are time and money starved.
Serve your content up in ‘snackable bites’!
And you’ll see more engagement AND sales!
And while it’s providing great content you also need great tools.
Make it easy for the person who shows up on your site to do business with you.
Make it easy for them to raise their hand and say: “Me too, Please”!
How do you do that?
If you understand your audience you can be very specific in your messaging, your content and your offers.
Be at the right place at the right time.
Your prospect will thank you for understanding them because they are looking for solutions to their ‘pain points’.
Make sure you make it as easy as possible for them to quickly grasp your solution so they can take you up on your offer.
That’s when you have a ‘win-win’!
That is what leads up to what it’s all about in business…
Creating an exchange of value for value!
Or, in other words: A SALE!
Now, go get ’em tiger!
You personalize your emails why not your website? One tool that makes it all so much easier for onsite engagement & sales is ConvertFlow Check them out and see if their solution makes sense for you and your business to create more engagement and less friction for your prospects to do business with you.
ConvertFlow is a personalized way to guide people on your website to become leads, customers and repeat buyers, with targeted calls-to-action and on-site messages!
How To Create Fun Quizzes To Build Big Lists Of Buyers Fast And Cheap
Today I want to share one of the very best ever techniques to build lists from the ground up quickly and cheaply.
Can you guess what it is?
It is with quizzes.
People love to take quizzes, Right?!
I know that I do. And we love to share them too! Right?!
The New York Times’ most popular story of 2013 was not an article – it was a quiz!
In fact, it was a ‘dialect’ quiz.
In fact, it was a ‘dialect’ quiz called:
‘How Y’all, Youse and You Guys Talk’
Don’t believe me? Just ‘google’ it!
and while we are on the topic I thought that you may enjoy this post:
OK, now back to our regular sponsored programming…
First off, I think that you’ll agree that Facebook is at its heart an entertainment platform and because of this, quizzes: especially fun quizzes work amazingly well to get leads fast and cheap with people who will buy.
And that’s the name of the game here.
Don’t ‘game’ prospective leads.
Give them a fun reason to enter into your world.
And quizzes are the perfect tool for that.
Specifically, I’ll give you the exact steps you need to take and resources you might want to use to get started.
Here we go…
#1 – Determine quiz subject with your offer
The easiest way to figure what kind of quiz people will take is to run a “headline test.”
All this consists of is 3-5 different angles to see what your target market will react to.
For instance, if you were going to run golf ads you’ll test various topics like: want to hit the ball farther, improve your short game, test your knowledge about golf, etc.
What I found is most the time the fun, “how much smarter are you than (blank)?” angles worked but not all the time.
This test shifts the onus on making a decision onto your market which they’re happy to oblige.
Quite honestly, the topic almost doesn’t matter as long as it’s fun.
For example, if you were running one for a personal Disney shopper service, you would do well with a quiz titled, “Are you smarter than the average Disneyland fan?”
Once you have 2 or 3 headlines picked out you want to run this headline test at no more than $10/day for 48 hours.
Pick the winner by either the most clicks or best CTR (‘click through rate’), whatever metric (measurement) you value the most.
Here’s an example for what I am talking about with the Disneyland quiz:
Now, you’ll notice the ‘bribe’ in there. You certainly don’t need to do this bit it does ‘incentivize’ people to take the quiz and it works well.
Also, the copy is a template that has been tested and gets CTR ranging from 7-15% depending on the quiz.
This is something you can test whether it’s a contest, bribe or just selling your own product.
#2 – Create your quiz and questions
Here’s one of mine that I made fast with Typeform
IS MESSENGER MARKETING RIGHT FOR YOUR BUSINESS QUIZ
As you go through the quiz questions you’ll notice they’re pretty fun, but not terribly hard for your target market.
The easier and more fun the better.
Also what can happen is that you can get a bunch of sharing by those folks taking the quiz!
Effectively this will drop your cost per lead (CPL) and of course, your cost per acquisition (CPA).
#3 – Link your offer
Inside your quiz you want to make sure to link to your offer once the quiz is finished.
Your quiz takers will enter in their info (make sure you have them opt-in after taking the quiz to get their results) and then inside of your results you can link to the offer you wish to sell.
So, that could be access to a training video, an evergreen webinar, a pdf download, your Shopify store – whatever!.
What you’ll find is you get both leads and sales which can help subsidize your ad spend costs while building your list – all at the same time!
How cool is that!
Another favorite growth hacking toolkit of mine is VYPER
With VYPER you grow your email list in the same way but instead of quizzes you use viral sweepstakes & giveaways, viral leaderboard constests, content upgrades and interactive pop ups.
Now, understand that not everyone is going to buy your product and/or services immediately after the quiz or contest/giveaway ends.
Now, understand that not everyone is going to buy your product and/or services immediately after the quiz ends. However, with the correct lead and email nurturing your subscriber list should still be responsive and receptive to continuing to hear email messages from you via a ‘drip email marketing campaign’.
Naturally, there’s always a bit of testing and refining you’ll want to do but, if you’re looking to build lists without doing too much in terms of lead bait this has been a highly effective technique.
Well, there you have it!
Now, go get ‘em tiger!
‘Your Quick Start Guide To Creating Your First Facebook Chatbot & Messenger Marketing Campaign’ (in less than 1 hr.)
Depending on your favorite platform you can access your copy of my guide immediately through LinkedIn Click Here
Facebook Click Here
No matter what your preference I am looking forward to hearing your comments.
‘How To Create A Viral Video For Free (in 10 min. or less)’ [Training Video]
Resources Mentioned On This Video https://giphy.com/ https://www.kapwing.com https://www.facebook.com/successonthefly/ This video proudly made with Loom http://useloom.com
Here’s wishing you catch a good ‘virus’!
The companion guide to this video is inside our FB Group.
Click Here to swing by, pick up your copy & start creating your own ‘Viral’ videos today!
Here’s your chance to get to see a new technology that is transforming how business is being done online… Right Now!
This short video will show you how to leverage Facebook Messenger…On YOUR website! Today!
The future is here and it’s waiting for you!
Consumer expectations for their online searchs and shopping experiences have never been higher.
Consumers now expect relevant, personalized content and offers that cater to their needs in any given moment.
As business owners, entrepreneurs and savvy individuals it is challenging to provide prospects and customers with the right message, on the right screen, at the right time…
Blanket approaches just don’t cut it anymore.
Fact: Five minutes is the ideal timeframe for responding to a lead.
After five minutes there’s a 10X drop in the odds of even getting in touch with them at all!
Respond in 10 minutes instead of five? Prepare for a 400 percent decrease in odds of qualifying the lead.
Can you afford to wait?
Well, the future of sales and marketing is here and it’s waiting for you…(lucky you!)
Did you know that the potential to scale personalization exists today?
Aside from “human” conversation that delivers timely content, satisfies needs, qualifies leads, and converts…
Messenger messaging (chatbots) cater for the growing expectation of immediacy.
And they can do it more efficiently than any human (with the right setup and “training”).
If you’d like to see if Messenger marketing is right for you Click Here to take our 8 question quiz.
If you’d like to chat about how to stitch Messenger marketing into your business Click Here
Resources mentioned in the video
Facebook introduces a Messenger plugin for business websites
Hey! When you’ve finished watching please share this with your tribe and those you care about. They’ll love you for it; you’ll feel good & it would really make my decade! Thanks!!!