It’s here! On September 8th, 2017, ManyChat and Zapier officially launched an integration that would give business owners and marketers hundreds of ways to integrate Facebook Messenger bots into their current business systems and tools. This is one of the biggest happenings in messenger marketing to date.
Are you on Medium? Ever hear of it? Well, if not I’ve got good news for you.
Medium is a free online social platform that is used by millions to record their thoughts and views – just like a journal. (Medium is considered an ‘authority’ platform kind of like LinkedIn but not as ‘stuffy’ – sorry LinkedIn!)
In fact, it’s a wonderful place to begin your online writing journey towards being seen as an ‘expert’ (if that’s important to you)
My best tip is to just start writing on things that appeal to you, what you’re good at or just what’s going on in your work and life.
This is where the ability to create expert status in your chosen niche or passion with your writings can come into play.
Well because you will probably catch the eye of others who like what you’re up to and will begin following you.
As your ‘tribe’ and writing confidence increases so too does your ‘reach’!
As your ‘reach’ extends you get more followers which can lead to opportunities and JVs (joint ventures) and income possibilities you never thought possible.
So, thanks for reading now stop and begin writing on medium today!
So here’s today’s question: Are you an early adopter or a late bloomer when it comes to technology and trends or even business in general?
And the reason I ask is that depending on how you answer has far reaching implications to you, the health and success of your business and ultimately to your bottom line.
Over these last few months I’ve been immersed in educating myself (and others) about the ground breaking marketing opportunities that exist through simple Messenger messaging and incorporating them into lead generation funnels.
You may have noticed this pivot in my FB/LinkedIn & Instagram posts…
I LOVE being on the cutting edge of things. Perhaps you do as well.
There are so many advantages to being first to market and so much profit to be made when you are. Right?
Yet the question remains. As an early adopter can using messaging inside lead gen funnels really drive business goals?
Are you’re curious about Messenger messaging and how they can impact your business?
Would you like less friction in your existing lead generation programs?
More leads? Increased intimacy with those leads?
The ability to turn them into sales faster?
Higher ROI with less ad spend?
If you answered ‘yes’ to any of these…
Watch my short demo video here as I walk you through one of my simple Messenger lead gen funnels…
A Simple Messenger Lead Generation Funnel
Additionally, you can enjoy the rich user experience ‘live’ for yourself AND get my FREE report: “How To Use FB Messenger To Grow Your Leads & Sales Automatically Fast & FREE” delivered immediately to you (via messenger) while you are there.
Well, because I want to bring about awareness of a new kind of marketing tool and methodology that is here and now and will become the ‘norm’ in the future. That is specifically incorporating and proactively utilizing Messenger messaging and chat bots in marketing.
But first, let’s step back in time for a moment…
Remember when email first showed up in our ‘in boxes’?
Remember people saying that it was just a fad and why in heavens name would people ever use email when they could just as easily pick up the telephone and call someone…
However, if you were like me (and others) it was a magical experience. Those were the ‘golden days’ of email marketing.
A new era of communications and a way of communicating had just opened up.
Experiencing 70% open rates and 30% click through rates was common place ‘back in the day’ and many careers and fortunes were build on and around email marketing.
Well friends, time marches on and things change. Technology evolves as do peoples tastes and attention spans (or should I say lack thereof)
We are in the ‘early adoption’ phase with ‘bots’. Think email 20 years ago.
Now, we are on the threshold of a new era. Let’s leave the news headlines and ’artificial intelligence’ sensationalism out of this discussion because it’s all conjecture at best and let’s focus on what we know at this moment in time.
Let’s talk about business and the business of marketing. Let’s talk about the customer and the process and cost that is involved to get one and the time and effort to keep them happy, satisfied and repeat buyers….
Right now marketers are getting anywhere from 55%-85% response rates with Messenger Marketing (with 100% delivery). Are your current email campaigns delivering even close to that?
Here’s a ‘screen shot of a tiny 12 hour test I did recently
What would that mean for your business?
What if you could seamlessly stitch the use of a free messaging tool operated by the world largest social platform into your existing lead generation program to give you those kind of numbers? Interested?
So I’ll ask again: Early Adopter or Late Bloomer?
Now, maybe you’ve got questions. Who doesn’t? Allot of this stuff is cutting edge and change is occurring swiftly too.
So then, here are the top 5 most common questions I am asked about Messenger messaging and chat bots in marketing.
Q: What is a chat bot anyhow?
A: A chat bot is simply a piece of text messaging software inside of an application. They’re built to work inside messaging platforms like: Slack, Kik and Facebook Messenger and allows you to communicate seamlessly and instantaneously with customers, leads and fans alike.
Q: I don’t use Facebook or messaging personally, so how can this really work?
A: That’s okay because other people DO use it. The Facebook Messenger app has more than 1.2 billion monthly active users so you’ll be reaching a huge market. And think about it like this… Remember what we just said about email? When email was a new thing? Now pretty much everyone uses email on a daily basis and the companies that jumped into it quickly thought it may have seemed crazy at first, but they were able to lock in subscribers fast and scale from there.
Q: Why does Facebook want businesses to use chat bots?
A: So here’s the deal. Facebook is actively trying to get businesses to use chat bots because it keeps people engaged and on the Facebook platform. This means they WANT Messenger Bots to catch on and are doing everything in their power to make this a reality. This is no fad, this is actually CRITICAL to Facebook’s business and growth plans. The cost of placing ads on Facebook has jumped dramatically in recent years. In fact, in the summer of 2016 Facebook announced that they are running out of ad space on their main platforms and need a new place to serve ads, which they will eventually do with Messenger.
In fact, breaking news today (3 June, 2017) Facebook has announced that they have rolled out Messenger ads into Instagram; which by the way they own and control. This is huge!
We’re focused on reaching customers inside Facebook Messenger because Facebook is encouraging this. They want the Messenger app to replace email. Already 1.2 billion people use it every month. Now they’re encouraging companies to reach people via Messenger to increase the app’s lock in.
Did you know that you can now send and receive money with PayPal and Stripe via Messenger? How cool is that?
Again, this just underscores the direction that Facebook is going and the commitment they have to make it happen!
Q: Do chat bots annoy customers or do customers like them?
A: Actually, we’re finding out that customers actually PREFER these messages over email in huge numbers, but only if they are written right.
‘Typical’ email click throughs: +/-20% vs. ‘Typical’ chat bot click throughs: +/-60% (that’s huge for clicks)!
For one thing, the messages are shorter (it’s ‘messaging’ after all!) and easier to read than email. Also, it’s a lot more interactive and fun, since you can add buttons, gifs, and more to the user experience.
It’s instant. I mean when does your phone ping and you never wonder who’s messaged you! We all are curious and we all check it out immediately! Right? And finally, just like email readers can unsubscribe anytime.
As long as you remember to create your communications with ‘best practices’ in mind so you can avoid feeling spammy and intrusive you’ll be fine.
But now here’s the rub. As you’re reading this you might still have the wrong idea about messaging and chat bots.
When it comes to chat bots allot of individuals only equate them with customer service or ordering platforms. You know, like the phone companies and large institutions where we are served up a menu of prompts that we either have to voice or manually direct.
That is one way to use chat bots and to use them effectively and efficiently.
But no, that’s not what we’re referring to here.
Instead, we’re talking about Messenger marketing funnels using chat bots.
There’s a big difference
What we are referring to is the ability to actively attract leads and create relationships.
And if this process feels familiar, it should, because it’s a lot like email marketing… In fact, it’s email marketing on steroids.
With a well designed running messenger marketing program you have the benefits of providing personalized service, you have the attention of your audience, you get active engagement and participation and the ability to reach a wide audience – all rolled into one!
Again, if your messenger marketing is well thought out and ‘on point’ you can easily make the client service experience and onboarding incredible by actively driving engagement giving you the opportunity to gather feedback and in making any notifications remarkable and not bothersome. The opportunities are as endless as they are incredible limited only by your imagination and purpose.
Messaging marketing and chat bots at the moment are seen as a huge trend (and they are) and one will only continue to grow. Why?
Because the smart business owners recognize the fact that it’s simply another tool that when used smartly and intelligently will reduce friction to facilitate and improve the interactions between you, your leads and customers and your products and services.
Less friction. Smoother sailing. Happier and more engaged customers. Bigger bottom line! Boom!
So in closing, when done right, using Messenger messaging and chat bots in your business will exponentially increase your potential for more business and bigger profits.
The future of lead generation is here and it’s waiting for YOU!
Now, go grab a chat bot by the ears and go get ‘em tiger!
Mark and his team specialize in proven growth hacks that deliver fast and consistent wins for busy entrepreneurs and business owners. Give yourself a huge ‘unfair advantage’ over your competition by creating: intimacy, lead qualification, conversations & sales and MORE to your bottom line
So what is messenger marketing? Why is this term trending? What does it mean? Why should you care and why is it suddenly gaining so much popularity when it was never even mentioned before?
Glad you asked and here are some answers…
In the summer of 2016, Facebook opened up it’s messaging platform to developers. And proverbial ‘Pandora’s box’ was opened to anyone who wanted to develop programs based on Facebook’s messaging platform. This was huge and has since spawned a large and robust industry filled with products and services compatible with Facebook.
So, now to be clear. A messaging service is just a piece of software that facilitates texting within an application.
Simply put, a chat bot is a text messaging program that is automated (initiated by the user) that is delivered by an application. That’s it!
The benefits of chat bots are that they are a wonderful tool for engagement that provide a new, personalized and immersive experience for users to interact with you – automatically!
Here’s a quick peek of one of mine at work (click image to play)… on Twitter!
Chat bots can help you bridge the gap between marketing and sales for growth.
The big news here is that by placing a chat bot on a Facebook business page you own or on your website/blog or on a ‘landing page’ or webinar ‘thank you’ page will allow your (potential) followers to start an automated ‘chat with you’ to find out more about what you can offer, rather than having to read some long, lengthy, and likely boring, write ups.
A well designed chat bot will delight and engage your user and make a ‘one to many’ broadcast feel like a relevant, rich and intimate ‘ one to one’ experience.
That is where the true value of chat bots and messenger marketing lies.
Did you know that you can even set up your chat bot to automatically send a relevant message sequence to users when they comment on one of your FB posts? Think of the possibilities here of turning mere visitors into long-lasting followers and customers.
By engaging a chat bot into your business you are well on your way to generate leads and make sales – even while you sleep!
Once it’s set up, your chat bot messenger messaging works on autopilot. It’s the ultimate leverage of your time by delivering your message to many 24/7!
This has to be one of the best passive lead generation and income methods on the market today and this is why there’s so much talk about it.
Compared to email, Messenger delivers 100 percent of the time and today we’re seeing 80%+ open rates and 50%+ click thru rates. (When was the last time you ran an email campaign that could boast anything close to those numbers?)
Interested in starting to use Messenger marketing (including chat bots) in your business?
Best case scenario: you get a great new way to reach your audience which will help you cut through the noise of email
Worst case scenario: you’re no worse off than you are now.
Want to know how you might use it for your audience?
Here are a few examples:
1. Put a “get another cool freebie when you sign up via messenger” on your Thank You pages. Meaning – when someone has already signed up via email, put a Messenger link on the page you send them to afterwards. (Now, you have another marketing platform to communicate with them with. Just think email but on steroids!)
2. Add a Messenger link to the first email you send to someone when they subscribe to your email list
3. Put a widget or button on your blog or website in addition to your email subscription button / widget Like I’ve done here!
4. Use paid FB ads to drive people straight into Messenger
With a few hours I could blow your mind with what’s possible…
I am sure that you’d agree that your success in life and business can often be attributed to those whom you follow and whom you allow to influence you.
That said, I have had the privilege of getting to know fellow Canadian Scott Oldford over the past 2 years; ever since he first came to my attention online and the insights and information that this young man offers up so generously have been a ‘game changer’ for me and for many others.
And as I believe that when we have something of value it is our pleasure and duty to share it with others so that is why I am sharing him and his wisdom here with you today. Enjoy!
How to become an INFLUENCER in Less than 12 Months via Scott Oldford
4 years ago, I was $726k in debt with no options.
3 years ago, I was running an agency and hated my life.
2 years ago, I was a “no one” in the business growth/online space.
1 year ago, I was getting known in this world.
Today, people keep on tossing around the world “influencer”.
The fact that I should be allowed to influence anything, is scary.
But… hey, I’ll take it.
You and me, we have an unfair advantage.
For me, it’s been building HUGE Online Communities and Websites and helping clients for years with Growth using Online Marketing.
Whatever your craft is, it’s likely that you’re REALLY good at that.
However, the problem is if, your value isn’t distributed and if that value isn’t leveraged.
Your ability to use it to mediate attention, get paid what your worth and have an amazing life is difficult.
Here are the steps that I’ve found that allow you to become a so-called “influencer”.
1. Become extremely clear on the singular thing that you want to be known for. Kill everything else. (Business Growth for me)
2. Decide the exact audience that you’re intending on helping and forget about everyone else. (Mine is Six-Figure Entrepreneurs)
3. Decide which media platforms you will own, don’t try to own more than 2, maybe 3 (mine are Facebook, Facebook Ads and Email)
4. Decide what media type is going to help you the most based on your audience and personality (writing is most effective for my audience)
5. Develop a marketing funnel that automatically allows you to bring strangers and turn them into advocates of yours.
6. Develop a value-multiplier, such as a program or something that allows people to “buy” from you, so they see you as a business and not just another person. Ideally, they can buy this at anytime and it’s a few thousand dollars.
7. Get in the habit of developing content EVERY, SINGLE, DAY. It doesn’t matter if it’s all amazing, most of it won’t be. However, ensure you are publishing to your main platforms.
8. Act as if you have an audience before you have one, go into the “reality distortion field” and remember that you MUST be a person someone WANTS to follow, thus you must be a person that would follow yourself.
9. Make a list of 250 influencers, 250 of your ideal customers, 250 podcasts, 250 blogs.
10. Get on the phone with AS MANY people as possible.
If you aren’t have 40 calls a week, your doing something wrong.
You aren’t sell ANYTHING…
You’re building relationships and seeing how you can help someone else.
11. Create an active community, such as a Facebook or Linkedin Group, invite those that you resonate with on the phone. Ideally have 50 people from Day-One.
12. Start getting attention of people and land a couple articles, podcasts, etc. all running back to your main marketing funnel.
Take these and then leverage them to go back to people that said “no”.
Perservance is the game.
13. Continue to create great value and post every single day.
14. Help as many of the influencers, podcasters, and other influencers, by looking at what they need. How can you help their audiences further.
15. Start partnering with those with specific folks who you’ve started developing deep relationships with and having them elevate you to their audience, you can also make money by directing them to your marketing funnel and product.
16. Attend Masterminds, that are small and where you get to know 10 or so people really well, this is where there is massive magic.
17. Start connecting people together and seeing how you can all benefit from being able to work together.
18. Continue being omnipresent with content and increase your consistency.
Rinse and Repeat…
1% better a day…
Within 12 months, you’ll be an influencer.
It will be a lot of work…
However, being an influencer will change your life.
and be an influencer for the right reasons.
Being an influencer sucks a lot of the time.
It’s easier to hide in the shadows…
Remember, being an influencer is about being able to influence things you want to influence.
It’s not a popularity contest…
If you do it for that, it’ll be difficult to succeed.
People will see right through you.
And with that…
Go become an influencer.
– End –
Wise words from a young Canadian man who should know… Just ‘Google’ the name ‘Scott Oldford’ you’ll find the story of his journey as an entrepreneur utterly fascinating.
Mark and his team specialize in proven growth hacks that deliver fast and consistent wins for busy entrepreneurs and business owners. Give yourself a huge ‘unfair advantage’ over your competition by creating: intimacy, lead qualification, conversations & sales and MORE to your bottom line!