Here are our 7 top tips on getting higher ranking on Google Maps
1. Verify your Google My Business page
Make sure your business is added to Google Maps & verify your business listing on Google
2. Add sub categories in your GMB
Retailer? Large company? Segmenting Google Maps listings will give you a competitive advantage in local markets
3. Build niche local business citations
A citation is a record of your NAP: (Business Name Address Phone) Google uses citations as a way to validate your business location. Get listed on websites & directories that are specific to your metro area or targeted to your specific business category.
The more location authority you have in your business category, the higher you’ll rank in Google Maps.
4. Citation Consistancy
The NAP is the business information. The citation is the result of the NAP being published in a website, directory or article. Your Google business page (GMB) is the base citation that all others need to match
5. Use Schema markup / JSON in your website
Include the NAP for your business on your website. Wrap the address in what’s called Schema language. This sends a much higher quality signal to Google & other search engines about the relevance & authority of your business location.
6. Optimize your website homepage
When you add your website URL to your Google business page, you are creating a “landing page” to your Google Maps listing, and it plays an important role in your overall local SEO strategy. The website you associate with your Google Maps listing will directly influence the ranking and authority in the local search results.
7. Build authoritative backlinks and citations
The more citations you get published on authoritative niche directories related to your business category, the more location authority you’ll build within your category & the higher you’ll rank in Google Maps.
Yes, there are allot of moving parts to get right if you want to rank higher in Google Maps search for your business, products & services. But just think of the additional revenue it would add to your bottom line! Up for the challenge? Ask us how!