1. Use Ubersuggest to find new keywords
A great free tool that we like to use is called Ubersuggest, using this tool you can for free, find keywords that are worth targeting in Google search. The goal is to find keywords based that you have the possibility of ranking for. You can generally rank for keywords that have a keyword difficulty relative to your domain authority.
2. Leverage Gsuite as an email provider
When doing SEO it is likely you’re going to have to use Google tools such as analytics, Google search console, and Google my business. Because of this, you should use Gsuite as your primary email provider as you can access those tools directly with a Google account and if you want to keep it
professional with a company email, use Gsuite.
3. Set up Google search console
Google search console is a tool provided by Google that allows webmasters to index their content in the Google search engine. Because of this, you will need to get access to Google search console to make your content appear live in the index. Google search console was formerly known as webmaster tools, and it should be set up with every new website.
4. Set up Google Analytics
Following Google search console, every new webmaster should also set up Google Analytics. Google analytics gives you similar search console data, but goes in depth on various behavioral stats, geographical stats, and page by page stats. Google analytics allows marketing profesisonal to make
better marketing decisions by understanding exactly what your exisiting web users are doing.
5. Use Schema Markup for accurate page information
Schema markup allows Google to verify what type of content your page is representing. For example, a local business may consider using local business schema mark up highlighting the businesses location, name, phone number, and business address. Other types of Schema mark up can highligh an article, a video, an FAQ page, and much more. To lean more about schema mark up, head over to Google’s structrued data tool to see if your site is currently implementing schema.
6. Optimize website speed with Google Page Speed insights
You only have around 5 seconds to get someones attention before they lost it in the noisy world of the internet. But what happens if your website takes longer to load than 5 seconds? By using Google Page Speed Insights, you can find out how fast your website is performing in the search engines with data to help you improve your performance.
7. Use “Ask The Public” for additional keyword ideas
Ask the public is a large directory of commonly asked questions regarding your topic of choice. This is becoming more powerful in terms of an SEO strategy because Google has become the website people go to ask questions and get answers. By using a tool like Ask The Public, you’ll find those keywords people are asking the most. Once you find those keywords, you can then create website content to match those questions and start to see awesome rankings!
8. Purchase an “exact match domain”
Exact match domains are domains with a keyword as the URL. For example, if your website was looking to rank for “vegan dog food” – your exact match domain would be vegandogfood.com. The goal here is to have your target keyword in the domain so Google can use your URL to rank your website. Google
came out with an exact match domain update in 2013 so make sure to read those guidelines before publishing an EMD or trying to use one for spam purposes.
9. Purchase a “phrase match domain”
Phrase match domains, otherwise known as “PMD’s” are much less spammy than EMD’s and often have a similar ranking benefit. PMD’s come in handy as you can have your branded keyword in there as well as a direct target keyword. For example, if we were trying to rank for “vegan dog food” and wanted to use a PMD, we would want to create a domain such as “eric’s dog food”.
10. Optimize your title tags for clicks
11. Place more forms on your website & ask for conversions
12. Reduce your website images for faster website loading
13. Get more quest posts for more traffic
14. Make FAQ styled questions
15. Use an infographic or share your content in other formats
16. Utilize embedded video for higher dwell time and lower bouncerates
17. Optimize all your directory listings (NAP – Name, Address, Phone Number) – Can do manually of use a service like Yext
18. Use more images over your competitors and use correctly identified ‘alt’ tags
19. Use internal linking to your benefit for higher dwell time
Yes, there are allot of moving parts to get right if you want to appear on the 1st page of a Google search for your business, products & services. But just think of the additional revenue it would add to your bottom line! Up for the challenge? Ask us how!